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Reputation: Realizing Value from the Corporate Image by Charles J. Fombrun

Reputation: Realizing Value from the Corporate Image Charles J. Fombrun ebook
ISBN: 9780875846330
Publisher: Harvard Business Review Press
Format: pdf
Page: 441

Moskowitz, “Choosing Socially Responsible Stocks”, Business and Society Review (1972), 1(1): 71-75; C.J. He is the author of numerous articles and books, including Essentials of Corporate Communication and Fame & Fortune (both with Cees B.M. (1996) Realizing Value From the Corporate Image: Reputation , Harvard Business School Press, Boston, MA. (1996), Reputation: Realizing Value from the Corporate Image, Harvard Business School Press, Boston, MA. Van Riel), and his best-selling Reputation: Realizing Value from Corporate Image. Focus groups, surveys, clipping services, and search engines are some of the ways to monitor this image. Download free Reputation: Realizing Value from the Corporate Image Charles J. It can be said that brand image and brand reputation may influence consumer perception towards merit of products, boost up prestige and value of brands, enhance brand loyalty, as well as create a sustainable business at the end (Ginden, 1993; Fombrun and van Riel, 1997; Morsing and Kristensen, 2001). Free download ebook Reputation: Realizing Value from the Corporate Image pdf. Charles Fombrun, author of Reputation – Realizing Value from the Corporate Image.